Right now, your homepage doesn’t give visitors a clear next step the second they land on the site. For a criminal defense firm, that matters more than most industries. A lot of potential clients are searching late at night, stressed out, and making a decision fast — often in under a minute.

If someone has to hunt for how to contact you, there’s a good chance they move on to the next attorney.

A simple fix that could make a meaningful difference: add a sticky header with your phone number always visible and a clear “Call Now — Free Consultation” button. This is something your web developer could knock out quickly, or if your site is built in Elementor or Kadence, it’s realistically less than an hour to implement yourself.

Small change, but the kind that can quietly increase calls without touching your ad budget.